Coming up with a design in the really fun part, but before we
get to that stage, we have to pick which marketing agency to use. We are doing
this by inviting four companies in to present their ideas to us. As Marketing
Co-ordinator, I am a part of this process, but there are other staff involved
too, including the Principal and Vice Principal and even one of the College
governors too!
We want to make sure that whichever company we pick, they
are going to do a good job and come up with a design that speaks to students
and parents alike. Now, I might like to think I’m still in touch with 16 year
olds, but the sad truth is that my sixth form years were quite some time ago!
Because of this unwelcome fact, we are asking some younger people to be part of
this process, involving current students in our decision making process.
A small group of students are meeting with each of the four
marketing agencies we have invited in and will participate in a focus group. In
these meetings, students will talk through what they like and what they don’t
like about the designs and ideas that these companies have come up with. Staff
will be in the meeting too, but only to observe and we will take the students’
views into account when we make our decisions. The meetings take place today
and next week.
It’s an exciting process, but we are only just at the start
of our quest for a new prospectus. Once we pick an agency, we will get started
on creating the final design. This usually involves several versions, until we
are happy with how it looks and what it says and then over the summer the
prospectus will be printed so it is ready for September.
So, if you are currently in Year 10 and starting to think
about your post-16 options for September 2014, make sure you get a copy of our
prospectus this autumn, and just remember that we didn’t knock it up in five
minutes; we started the process nine months earlier!
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